Amazon Product Image Requirements: Main Image Rules
The rules Amazon applies to the main image, and how to meet them without losing edge detail.
Updated
| Main image background | Pure white, RGB 255, 255, 255 |
|---|---|
| Product share of frame | About 85% or more |
| Minimum size | 1,000 px on the longest side (enables zoom) |
| Maximum size | 10,000 px on the longest side |
| File types | JPEG, PNG, TIFF, GIF |
| Main image extras | No text, logos, watermarks or props |
Why the white background matters
Amazon checks the main image automatically. A grey or off-white background, a visible halo around the product, or a shadow that is not part of the product can get the listing suppressed.
A clean cut on a true white (255, 255, 255) is the safest route. Soft shadows under the product are usually accepted when the background around them stays pure white.
Cutting out the product cleanly
Hard-edged products such as bottles, boxes and electronics suit a clipping path. Hair, fur, fabric edges and glass need masking so the edge keeps its natural softness.
Pick the method by the edge, not by the product category. If a single listing has both, the batch can mix methods.
Size and framing
Shoot or edit so the product fills about 85% of the frame. Leave a little even margin so the zoom view does not crop the edges.
Export at 1,600 px or larger on the longest side where you can. The 1,000 px minimum only enables zoom, and larger files hold up better on high-density screens.
Secondary images
Only the main image has the strict white-background rule. Other images can show lifestyle scenes, scale and detail. Keep the same colour accuracy across all of them so the product looks the same in each.
Before you upload
Marketplace rules change. Check the current seller guidelines before you upload a large batch.
Questions
Can I keep a shadow under the product on Amazon?
A soft natural shadow is generally fine as long as the rest of the background is pure white. Hard drop shadows and reflections that change the background colour risk rejection.
Does Cut Out Picture deliver Amazon-ready files?
Yes. Tell us the marketplace on your free sample and we deliver the main image on pure white at the size you need. See the pricing page for the per-image cost.